cryptozzz: Gabro1

Almost USD 500 billion’ worth of retail loyalty points that could be spent on flights, holidays, rented cars or groceries are sitting idle in forgotten cards in wallets.

In the United States, an average household enrols in over 25 Loyalty Program Operators (LPO) - creating a mammoth task for anyone to manage all the related accounts and passwords. Customers are understandably frustrated as they often do not have enough points to redeem the goods they want. Over time, these points would expire and become worthless to the consumer.

Loyalty program operators also make it difficult for members to transfer points between one another and set up hurdles such as “blackout dates” to make it hard for customer to use their points whenever they want. Over time, points would be purged and the program owners benefit from the forgone points.

Gabro has a vision to disrupt the loyalty rewards market and remove these inefficiencies by “decentralisation” and consequently handing back points control to the public. We have created a platform based on Blockchain, which easily tracks and verifies the number of tokens being traded or used. It also creates an ecosystem by connecting different LPOs, merchants, institutional buyers and customers with a common digital asset - Gabro.

Merchant / Loyalty Programs Partner Values Proposition

Market dynamics

At Gabro, we strongly believe that the loyalty program market is ripe for

disruptive innovation that would make the product easier to use. To tackle this issue, we have created an “open-loop and decentralized” loyalty platform using blockchain, which provides instant redemption and exchange capabilities across multiple loyalty point programs or currencies. Instead of having to remember multiple account login and password details, or produce a physical card for redemption, the customer needs only to log into our Wallet to manage all their different accounts. With only one “wallet”, consumers would not have to remember multiple conversation rates, restrictions, and redemption rules. Using open API, our technology would allow both large and local partners to be added seamlessly to our platform. This essentially creates an ecosystem with LPOs, loyalty members, institutional buyers and merchants all benefiting from our blockchain technology with much lower operation costs to run, and under standardised rules which are easily understood.

Our go-to-market strategy involves prioritising the industry by program value and outstanding rewards utilisation. Hence Retail, Food and Air would be the top 3 industries we want to penetrate first.

GBO User’s Benefits

· Digital assets value’s inflation, user could redeem more by comparing existing loyalty point’s value

· GabroTech loyalty platform expansion, user could redeem / exchange different desired loyalty program assets (e.g. air tickets, hotels nights, retail vocher, etc.)

3 sources and 7 types of client income:

· From customer – Exchange / Share / Trade

· From merchant – Analytics/ Campaign / Token issuance

· From institution – Selling GBO

Strategic Partners

Deloitte

Deloitte Center for Financial Services is a blockchain lab specialising in the development of blockchain and AI for a company like us. They also provide us with the most cutting edge technology recommendation for loyalty application.

Adpost

Our partner in online marketplaces, Adpost, has been successfully running online classifieds with over 3 million registered subscribers across 12 countries. We will use Adpost as a base to test our O2O analytics and execution platform, and to adopt Gabro as the loyalty currency for Adpost customers. We anticipate that Adpost will become an important marketing channel for Gabro and many of their users will download and actively use the Gabro digital wallet.

China Unicom

Our partner in Telco is China Initial Token Sale which has close to 300m users. China Unicom shares our vision of providing easy-to-use totravelers. We would partner with China Unicom in big data, cloud andfrequent traveler could have access to our Gabro wallet 2.0.

Espeo Blockchain

Our blockchain partner, Espeo, is excel at blockchain consulting for entrepreneurs, making it possible to build an optimal business solutionin a larger blockchain ecosystem. Espeo would be assisting us in selecting the right design and blockchain architectural options.

Accelerating the disruption